The phrase "I will know it when I see it" is explored in Part 9/10 of the Detrimental Connotations in New Product Development (NPD) series at the PDMA blog.
Under ideal NPD conditions, members of the development team do their best to ensure that an appropriate solution will be presented to the decision maker and that solution will be distinguished from all other candidates.
When both the NPD problem and the appropriate NPD solution are unknown, there is more risk of failure. A question such as "Within our project constraints, what combination of attributes will form a compelling new product offering?" deserves a more rigorous development approach.
What are the qualities of leaders that inspire trust when they claim to recognize the appropriate solutions? What qualities of the individual contributors are required to ensure that appropriate solutions are presented for evaluation? How does the NPD network improve?
The detrimental connotations in this post originate from:
- Problems with the person making the claim
- Problems with the NPD network
