Part 5 of my Detrimental Connotations in New Product Development series has been posted on the PDMA blog. This segment explores the roles of Designers and Developers in NPD.
This post includes:
- Roles of several types of Designers (including Design school graduates).
- Implications of level-of-mastery (Shuhari)
- Potential collaboration with other team members.
- Pejorative characterizations that tend to cause tension between Designers and Developers.
