Part 4 of my Detrimental Connotations in New Product Development series has been posted on the PDMA blog. This segment explores Design.
Within a new product development (NPD) community, the role of design may evoke the realm of aesthetics or more lofty concepts such as the 'driver of innovation.'
After presenting glimpses of team activities during the design of the on-screen interface portion of a television product, I explore detrimental connotations including:
- Opinions
- Reductionism
- Bias
- False dilemma
