"The final summary point is about profitability. The supporting idea is about designing a new product launch. I introduced you to Launch Architecture. It includes the entire launch environment. It is an interdisciplinary approach that pulls from areas such as engineering, communications, training, pricing or the next-big-thing to create a robust, system-level plan to complete all the development activities within the project constraints. The goal is to design and implement an effective solution that the customer will pay for at launch."
Listen to the "Pricing in New Product Development" presentation [37 minutes, 19 MBytes] [Apple QuickTime / iTunes is required]
This summary was extracted from the transcript from the presentation, "Integrating Pricing into the Back End of Innovation: Pricing in New Product Development" by Mark A. Hart recorded at the Pricing Institute’s 20th anniversary of PRICEX on the 27th of June 2007 in Key Biscayne, Florida. The Institute for International Research produces the PRICEX conference. You can find them on the web at www.iirusa.com. The online home for Visions Magazine is at www.pdma.org.
