Mark A Hart

New product development is a discovery process in search of product launch success. This blog explores the theories, strategies, and tactics that produce extraordinary innovation and collaboration in new product development to achieve successful launch. The focus of this blog is to discuss the interdisciplinary development factors that contribute to product launch success.

The primary author of the Product Launch blog is Mark A Hart, a certified New Product Development Professional (NPDP) from the Product Development and Management Association, PDMA. Mark is the Launch Editor for Visions Magazine.

Since 1983, Mark has contributed to the development and commercialization of technology products (such as measurement systems for scientists and engineers, software, computers, and training applications) that have become global leaders in their categories.